In this post, we will give you the definition, and its importance within digital marketing.
- 1 What are these “long tail” keywords?
- 2 Long-Tail Keywords Definition
- 3 Reasons to use long-tail keywords in your Digital Marketing strategy
- 3.1 1 You face less competition
- 3.2 2 You can include short keywords
- 3.3 3 They allow you to customize and target niche markets
- 3.4 4 Users are becoming more specific in their searches
- 3.5 5 Google’s new algorithms are set in the context
- 3.6 6 They offer better conversion rates
- 3.7 7 Together they favor your short keywords
- 3.8 8 Used in a blog, long tail keywords drive top search results
- 3.9 9 They help you define the content that will guide the user in the sales funnel
- 3.10 10 If they are integrated into the structured data of your website, they will occupy a better place in the search results
- 3.11 11 Allow easy training of voice assistants
- 4 Long Tail Keywords Vs Short Tail Keywords
- 5 An example of long tail keywords with a mobile phone store
- 6 For many marketers, this strategy is not the most effective
- 7 Advantages to using long tail keywords
- 8 Long-Tail Keywords Benefits
- 9 Disadvantages of using long tail keywords
- 10 How To Use Long Tail Keywords?
- 11 Long Tail Keywords Tool
- 12 Conclusion
What are these “long tail” keywords?
Within SEO positioning and online marketing strategies there are short-tail keywords and long-tail keywords. The most frequently used are the first, for example, “graphic design” or “web development”.
Long-tail words are those that have more than 3 words. This may seem like a “truism”, “obvious”, but wait, there’s more …
Long-tail keywords have the same performance as any keyword within SEO positioning, however, long-tail keywords are less used by any blog, but that does not mean that they are not used or are not favorable.
The reality is that long-tail keywords are synonymous with quality and not quantity. Blogs frequently use or “target” up to 5 short-tail keywords, but in the search engines, we use there are already many companies competing against that same one or two-word keywords.
Long-Tail Keywords Definition
The keywords long tail and long-tail keywords in English, in a nutshell, are the key phrases containing three or more terms that accompany the main keyword, making the internet search is much more specific, overcoming the different filters, and improving the scope of the terms to be positioned.
“Web design”, for example, can be expanded to the long keyword “affordable web design services.”
Long tail keywords serve a simple but crucial purpose in search engines: to help users find exactly what they are looking for.
Because they are not the most searched for keywords, long-tail keywords are often the least competitive, giving them added value. And they are an excellent way to reach our customers if used correctly.
Although long tail keywords are not the most searched, they can generate most of the traffic, but how is it possible? Very easy.
If we only look at the number of searches that are made for a long-tail keyword and compare it with the number of searches for the main word, the long-tail keyword will certainly lose the game.
But, when we look at it globally, there are so many long-tail keyword combinations that the traffic they generate to web pages is much higher than the main keyword.
Thus, the longer the search term, the greater the probability of getting a sale or conversion.
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Reasons to use long-tail keywords in your Digital Marketing strategy
In the search for better internet brand positioning, more conversions, and higher ROI on digital marketing campaigns, nothing is more effective than using long-tail keywords.
“Long-tail keywords are more than SEO tools, they should be the basis of your entire digital marketing strategy, since they help define and structure your content to make your website a must-see.”
Selecting the phrases that make up your long-tail keywords is an arduous task, but it certainly generates high organic traffic to your website through searches.
Proof of this is that visitors who were specific in their query terms will find exactly what they are looking for on your page, having a greater probability of responding favorably to your call to action, be it closing a purchase, completing a form, or make a call.
1 You face less competition
The more specific your long-tail keyword is, the fewer competing websites are using it, which makes it easier for your website to appear among the top responses to search engine queries.
2 You can include short keywords
It’s not about discarding the short keywords that would face more competition, but about including them in the long keywords that will make you stand out in more specific searches.
3 They allow you to customize and target niche markets
The more detailed your long-tail keywords are, the better your market segmentation will be, allowing you to reach a more defined one, with more personalized content.
4 Users are becoming more specific in their searches
Today users know how to use search engines much more; therefore, they are more detailed when asking their questions so as not to be overwhelmed with irrelevant answers.
5 Google’s new algorithms are set in the context
If Google’s automatic analyzers used to search websites for specific words included in searches, now they are able to understand the context of the content. That is, a long-tail keyword will be understood by them, even if it does not match the search term perfectly.
6 They offer better conversion rates
Unlike landing pages that have a conversion rate of more than 11% at most, long-tail keywords convert 36% of the time.
7 Together they favor your short keywords
Each of your long-tail keywords will revolve around your short keywords, expanding their sphere of influence and generating more traffic.
8 Used in a blog, long tail keywords drive top search results
To be more effective, long-tail keywords should be included both in the title of your blog articles and in the URL, text, and alternative description of the accompanying image.
9 They help you define the content that will guide the user in the sales funnel
If they are used correctly on the blog, that is, if they are included in content that adds value in the different stages of the sales funnel, it will be possible to guide the visitor to your website towards the closing of the purchase.
10 If they are integrated into the structured data of your website, they will occupy a better place in the search results
The lines of code that include the long-tail keywords are identifiable by Google’s search algorithms, making them stand out references to them.
11 Allow easy training of voice assistants
Long-tail keywords must be increasingly used to respond to searches that users frequently perform through voice assistants, such as those included in smartphones and cars, as well as in devices such as Alexa.
Long Tail Keywords Vs Short Tail Keywords
In contrast, long-tail keywords have much less competition in search engines and this generates higher quality of customers and sales opportunities for products or services within our blog. This is because those who use the most words know what they want and the result will appear sooner or later.
We have already clarified a lot about the two types of keywords within the SEO positioning of a blog, but let’s see a little more explicit the importance of positioning and the difference between long-tail and short-tail keywords.
An example of long tail keywords with a mobile phone store
Imagine for a moment that you start with your smartphone sales blog, but to position your website you use the keyword “buy smartphone”.
For your blog to position itself quickly, it may even take years, since this market continues to grow and is one of the most competitive, right?
But if we use long-tail keywords specifying other alternatives, we could have higher quality.
For example, “buy a cheap smartphone in Madrid”.
And now compare the results.
At first glance, the number of users that could reach your blog and know that they are in the same region is going to increase significantly.
For many marketers, this strategy is not the most effective
Let’s clarify this point.
Certainly positioning a blog can be very difficult in terms of short keywords such as “smartphone”, “buy”, “development”, “design”, “web”, “logo”, “app”, “sell”, among others …
If we use these short keywords, we are going to have problems positioning ourselves within a search engine, in addition to needing help from several companies that have experience in keywords to position us. That is, the efforts we make for SEO have to be “perfect”, both the “on page” part, as well as getting “backlinks” from other relevant sites pointing to ours.
But if you have a little insight and opt for the ” long tail “, you will know that they are current strategies that few use and that is what will give you the most results, we repeat, of quality and not quantity. In the end, what you want is to sell a lot of smartphones, right?
When we agree to switch to “long tail” keywords we can understand that the competition is less.
Certain marketers discard this SEO positioning strategy, but what they do not take into account is that here it is not about quantity, but quality …
A user who knows what he wants, where he wants it, and how he wants it, will not search the web for “buy a tablet”; a user who knows everything he wants will search with keywords such as “buy a cheap tablet in Madrid” and there will be more possibilities of reaching your blog directly.
In a way, these long-tail keywords discard certain users who do not have the quick intention of purchasing a product or service. It will attract users who will quickly become customers because they have made the decision, they have the money, they know what they want and you have it, it’s that simple.
- Your products will be positioned better, as long as it is a unique product or service in the market.
- Possibilities of obtaining higher quality clients, they will come directly to look for what your blog has.
- The competition is lower, if your reputation is high you can achieve better results than the competition you have.
- You will have classified users, the possibility of obtaining “ghost” users of your blog goes down.
- You will be much more visible to those users who have a specific need and you have the answer.
- The amount of investment in advertising campaigns decreases. Being a lesser competition, expenses decrease.
- It is much more effective in PPC (Pay Per Click) marketing. Being less required they have a lower cost in auctions.
- Possibility of multiple combinations of long-tail keywords, users often search in different ways.
- The quality of indexed pages increases as there are no ghost websites that slow down optimization.
- Search engines like Google, Bing, or Amazon have higher results when using long-tail keywords.
- You can locate yourself as a unique niche in the market, depending on your product or service.
- You can get immediate results, and also by using short tail keywords in combination with long ones, you can last up to a year or more in high positions.
- The amount of marketing strategies within the blog is simplified, as it is a less used strategy.
- The possibility of analyzing the proper keywords increases and it is not necessary such deep analysis.
- 90% of the tools are free, as competition decreases, the tools are almost free.
Disadvantages of using long tail keywords
- Do not attract all potential customers, only those who are very determined.
- It takes time, so you will have to discard other techniques to apply to SEO positioning.
- Very few entrepreneurs apply it due to risk possibilities or because they do not trust it yet, although Google recommends it.
- A marketing strategy not widely exploited yet.
- Possibility of greater failure by not using this technique properly.
- Little documentation.
It seems incredible, but long tail keywords have many advantages and disadvantages.
It can be the best SEO positioning strategy if you apply it well, but if you do not have much knowledge it can be a failure both for sales within your blog and for users on the web.
How To Use Long Tail Keywords?
The great thing about long-tail keywords is that it doesn’t really make a big difference to use within SEO plugins, tools, and strategies. It’s actually the same process when using short-tail keywords, whether you do it directly or with a plugin like Yoast for WordPress.
The only concern we must have within these long-tail keywords is their selection.
You have to do research: see the relationship with searches, your products/services, and the competition. For this, I recommend you use the Google Keyword Planner .
If you strike a good balance between need and search engine results, you will get the best results.
In case it becomes very complicated, you can always contact us as a company that specializes in keywords and SEO positioning, since this marketing strategy can be somewhat complicated and if it is not well implemented, the consequences may be the opposite. .
Long Tail Keywords Tool
A keyword tool is a brilliant tool that will allow you to analyze and discover if the long-tail keywords that you are going to use in the SEO positioning of your blog are correct and unique, in addition to teaching you the number of alternative keywords to the one you are using.
To use it you must access keywordtool.io and locate the main search engine that you are going to use (Google, YouTube, Bing, among others …), then place the keyword, select the search engine domain (it depends on the country), and finally the language. This generates much more specific searches than other tools.
Later you will notice that many alternatives of the keyword that we use will appear, either long-tail or short-tail.
This is because Keywordtool also parses short tail keywords and sorts them differently to make long tail keywords and show you more search alternatives.
Long-Tail Keywords. As you can see, including long-tail keywords in your SEO strategy represents a primary option to attract quality traffic and conversions to your website.
I hope you give it a try and starting today, start using this SEO technique more.