Content Writing. The act of repurposing relevant content is a great method to mesmerize your audience by conveying a useful message in various formats. How to ensure a consistent circulation of published content and increase the acknowledgment of your brand in your channels? You guessed it: recycling content! This post is about how you can repurpose your content, with handy tips to accomplish this.
Content creation is one of the most popular tools in digital marketing for a content writer, triggering content online marketers to work overtime to keep their audience engaged. In fact, 55% of marketers say blogging is their top priority.
Content marketing at first requires a great deal of research study to begin. Then, composing comes in; along with finding and creating attractive visuals.
In fact, writers frequently get involved in the procedure of uploading content to digital channels, and after all this, the marketing campaign begins.
The majority of the time, this process is done by a little group of people, or in some cases, a single person. Ultimately it is an extremely laborious task.
- 1 So why should you repurpose Content Writing?
- 2 Ways to reuse content Writing
- 3 Conclusion of Content Re-Writing
So why should you repurpose Content Writing?
Nowadays, no matter how well your content is composed, and regardless of the strong promo you do, it is difficult to stand out in the digital sphere saturated with content that we occupy.
Everybody is creating content in proper article writing format, so how do you stick out and conserve time, while creating sufficient content and keeping your brand name current?
The response is recycling content. And if you’re not doing it, you’re falling behind.
A Brafton research study on the most recent trends in B2B marketing highlights how often marketers repurpose content: 60% of marketers repurpose content elsewhere 2-5 times.
It is not an unexpected why. Repurposing content permits online marketers to take a piece of content and utilize it in different ways. It’s a procedure that likewise motivates creativity and assists increase SEO, the main goal that most marketers look for; along with sales.
Of course, when you repurpose content, you need to ensure that your brand remains consistent. The branding continues to be exceptionally crucial, according to the current data we gather.
Here are some important elements to learn about repurposing content in digital marketing.
Users and technology are continuously altering and adjusting, and your content needs to keep up the format of article writing.
So instead of developing an article totally from scratch, be it composed or visual, you can go to a post with appropriate content that currently exists and upgrade it. This will show your audience that you understand the altering times.
You can utilize an article or graphic that consists of out-of-date information and you have to use proarticle writing topics.
You may have to reword a fair quantity of text, depending upon the topic, however it is most likely that you will just need to change a sentence or two to get the post approximately date once again.
When you’ve done this, you can share the upgraded article and see how it triggers brand-new engagement, which will help your SEO and offer you fresh content with minimal effort.
But it’s not just about upgrading content to fit today’s requirements; You can also share popular content with your whole audience: from the people who saw the post at that time, to the people who are consuming it now.
This is a fantastic method to take advantage of nostalgia, while still getting something to post, without having to develop content from scratch.
Ways to reuse content Writing
In addition to upgrading existing content, there are types of writing you can reuse the content in different methods. Here are a few of them.
From post to infographics
66% of marketers have actually seen more engagement with their audience after using interactive content.
You can easily reuse your content, being interactive. This will increase your variety of readers since interactive content checks out much faster.
Best of all, it increases your opportunities of being remembered by the reader, as they tend to get actively included.
An infographic can help you reuse your content as in the following example. You can make infographics from old posts to give them a brand-new life.
If we did it with blog posts, we can definitely do it with our social media content too.
Once again, recognize content that you have not shared just recently and think about sharing it in a different way on your social networks. Maybe using the infographic you just reused.
You can mention the conclusion, or the intro, and diversify the method you share that very same post over and over again.
For example, you can likewise split a post with a big amount of data into numerous social networks posts, revealing each data individually, suggesting checking out the entire post for more context
From article to audio or video content
You can likewise adjust a publication to a podcast, video format, and vice versa.
Although there is an overlap, the audiences for these two digital media (written vs. visual) are rather varied, allowing you to reach a larger audience by repurposing content in this way.
From infographics to charts
You can utilize snippets from your blog post or your infographic to develop charts such as tables or diagrams to share on your social media networks. You can divide a single infographic into 5 or 7 social media posts.
Sharing it on Instagram in a carousel format would be the very best thing to do.
In addition, you can reuse your infographic in a newsletter, in a call to action, or on a relevant page to create traffic to your website.
You can, like on social media, take an area or the entire infographic and include it in your routine newsletter to promote the article or the original infographic.
From discussions to videos
You can adjust a particularly engaging presentation into an educational video for your audience. This might support your customer support technique.
You might likewise tape a webinar and turn it into a video for your audience on YouTube to bring in new users.
You can develop GIFs from your videos. GIFs are very popular and are quickly shared on social media.
And even take longer video snippets to share on Instagram, where you can only submit videos approximately a minute long.
You can reuse old social network posts, which mattered again, with the very same text, but with new images or videos.
These are just a few ways to reuse content, but in this field, there are no limits. Use your imagination!
Reaching new audiences
When you embrace a purchaser journey and purchaser personality to produce your content strategy, you will have a clear concept about the kind of target market your brand name is targeting.
But with a lot of content being promoted to the exact same audience, it’s hard to stay present. In a saturated market, sharing your content in different methods will help you target various audience segments.
For instance, some users delight in a long-form article more. Others choose visual content. Repurposing your post in the form of visuals or other content will interest different demographics based on the original content.
You can also reach brand-new audiences with the very same content, sharing it at various times, or spaced over an amount of time. On social media, audiences are bombarded all the time. So this is a particularly effective method.
Your followers are most likely to keep in mind your content and your brand name, even if you are using content that you previously shared. And this is due to the fact that you have strengthened the exact same message several times.
Conclusion of Content Re-Writing
In such a hectic online marketplace, you need to be the first choice on your audience’s mind (top of mind ), at all times.
But you don’t have to spend hours and hours developing content or developing content from scratch.
There are lots of ways to repurpose content to stay pertinent and updated with very little effort. Just a dose of imagination is enough, and this technique will surely save you energy and time, while your audience remains in touch with your brand name.