Google MUM | Multitask United Model

Google MUM: (Multitask United Model)

Google MUM. It is an AI-powered algorithm that makes online searches easier, as it can better understand any type of content and connect different pieces of information to give precise answers to complex search queries. Learn more about this cutting-edge technology that promises to improve the search experience.

Google MUM (Multtask United Model)
  • What is MUM: Multitask United Model?
  • What will change with Google MUM?
  • Will Google’s MUM Kill SEO?
  • How to prepare for Google MUM?
  • When will MUM be released?
  • The most important thing to know about Google MUM
  • In conclusion: is Google MUM the future of SEO?

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There is an old saying that the more things change, the more they stay the same.

In this case, Google has always kept website owners on their toes when it comes to consistent and revolutionary changes in the world of Digital Marketing.

With each new algorithm or technology update, there is a new set of rules and guidelines that must be taken into account to improve search optimization.

But the latest announcement from the tech giant is one of the most exciting and dramatic yet.

At a recent conference, Google introduced MUM, a unique algorithm powered by Artificial Intelligence that can perform extremely complex searches in seconds.

In this post, we’ll take a look at this new model for complex searches and why search optimization will become more difficult in the future.

  • What is MUM: Multitask United Model?
  • What will change with Google MUM?
  • Will Google’s MUM Kill SEO?
  • How to prepare for Google MUM?
  • When will MUM be released?
  • The most important thing to know about Google MUM
  • In conclusion: is Google MUM the future of SEO?

Continue reading!

What is MUM: Multitask United Model?

Google MUM (Multtask United Model)

Google MUM (Unique Multitasking Model) is the latest search iteration and the most technologically advanced version yet.

According to Google, the concept behind MUM is a thousand times more powerful than the latest version, BERT, as it can also interpret images, podcasts, and videos to obtain information in 75 different languages.

In non-technological parlance, MUM is the closest experience someone searching the Internet can have to ask another human being a question.

It is designed to be a way to scale globally and break down language barriers, as the website will be able to search for information in dozens of the world’s major languages.

Do you need an example of why this is important?

Suppose you are looking for information about an unknown museum in Thailand.

➤ Google MUM will be able to automatically translate a local website with information on how to visit the place and provide the information you are looking for, even if that website is in a language other than yours.

But let’s reverse that and say that you are someone who does not speak Spanish and you need information on how to visit a city in Mexico.

MUM will automatically translate this content into your language, making it easier to understand, and, most importantly, it will do it in seconds.

This is a big change because it breaks down barriers in terms of how information is used on the Internet and the access that other cultures have to world content.

What will change with Google MUM?

Google MUM (Multtask United Model)

Simply put, launching MUM is a big deal for organic traffic, but in a way that many people may not perceive.

The biggest difference between MUM and the way Google searches now is that the whole model is much more intuitive.

Rather than having to divide web searches into a number of different keywords, questions, or phrases, users can simply ask a single initial question and then proceed with additional questions related to that topic.

MUM will immediately understand what the user is asking and how it relates to the search, just like you would if you had a conversation with a friend or neighbor.

However, it is very important to note that MUM is still in the early stages of what it will eventually be able to do. As Pandu Nayak, Google’s vice president of search points out:

” Although we are in the early days of exploring MUM, it is an important milestone towards a future where Google can understand all the different ways that people naturally communicate and interpret information .”

Will Google’s MUM Kill SEO?

Google MUM (Multtask United Model)

As you can see, the addition of Google’s MUM is leaving many Digital Marketing experts worried about the changes to come.

However, while there are likely to be some major changes to the way Content Marketing works, the idea of ​​constantly posting interesting and informative pieces that satisfy user intent will likely remain the same.

There are already projections of what to expect in a post-MUM era. We will talk about them below!

The end of keywords

When it comes to searching, users have a great advantage with MUM, the intuitive nature of the program makes it practically a specific personal assistant for web searches that starts a conversation with the search engine.

The end result is likely to be less reliance on keywords, as MUM will be able to extract important information from a wide range of media and topics.

Less dependence on written content

Don’t get us wrong, written content – like blog posts and articles – will always be important, but MUM also uses video, image, and audio media for information.

That means if you mention an art show in New York on your podcast, Google will be able to tell from that audio that the episode includes that information and add it to search results.

More competition for search

The other aspect that could be a problem for SEO experts in the future is increased competition for search.

With MUM, there are no language or regional barriers. This means that your information is competing with that of other parts of the world.

Now, there are certain aspects where local search would still be appropriate. In that case, it would only make sense to try to broaden the regional aspect of the content to make it clear that the search relates to a very specific city or neighborhood.

However, we don’t have much information on how this is planned to be tackled.

Better voice search

The increase in people using tools like Google Assistant, Siri, and Alexa means that search rules are changing.

AIs are beginning to become part of the day-to-day life of the home, which means that integrating them will be essential. MUM is just one more step in this popular trend.

This means that brands and advertisers need to jump on the bandwagon when it comes to preparing for further growth in this area by beginning the process of incorporating AI-related elements into ordinary content.

How to prepare for Google MUM?

Google MUM (Multtask United Model)

At this time, there is not enough information available for Digital Marketing teams to come up with a comprehensive strategic plan to handle the launch of MUM. However, that doesn’t mean you should stop posting content entirely.

In fact, the best way to prepare for MUM is to continue creating great content that is engaging and provides relevant information.

This also ties into another area that you should pay close attention to building brand awareness, loyalty, and preference alongside your Content Marketing strategy.


No matter where Google gets its information from, there are still certain places your most loyal followers will turn to when they need an answer to a very specific question in their niche.

If you took the time to provide value and give them the peace of mind that you are a trusted expert, no matter what organic search does, you will continue to achieve the same bottom-line results.

With that said, there are still some technical details that you can summarize now to make sure Google has as much information as possible about your page when MUM finally launches.

Adding structured data to each page gives search engines additional clues about the context behind your content, helping to advance this new phase of the search.

Why is MUM good for users?

Of course, we must take a step back and think about how a change of this magnitude affects users, after all, even the most experienced SEO expert has to do a Google search at home from time to time.

The truth is that MUM is amazing from a user point of view.

Those days when you might have to spend an hour or two researching the right ingredients to make the best chocolate chip cookies or what to wear for hiking in Alaska are over.

As Google quotes, it will be easier than ever to snap a photo of your shoes and ask if they are appropriate for rocky mountain climbing, only to get a response from Google in seconds.

For all of you who aren’t concerned about organic traffic or CTR, this is the kind of search we’ve all wanted to enjoy for a long time.

When will MUM be released?

This is probably the biggest question on everyone’s mind: when will Google roll out MUM? At this point, they are still in the early stages of announcing the change.

Some reports even still have the current period somewhere in the middle of beta testing. This means that it could take months or even years for MUM to become fully realized.

For SEO strategists, that means a lot of time to make adjustments and continue to plan for the new future of search engine optimization, no matter what it looks like.

The most important thing to know about Google MUM

Google MUM (Multtask United Model)

Google MUM won’t work without good content that covers the categories that people are looking for information about. That is why, despite the great changes, it is more important than ever to continue publishing extremely high-quality content:

  • write blog posts on your website;
  • publish a podcast on a specific topic within your niche;
  • create YouTube videos with details on how your target market can solve a particular problem.


Because people will continue to search for this type of information in the future. Google MUM simply works faster and more efficiently to find the best content available to answer user questions.

And that’s the really amazing part of it all! If you continue to focus on quality over quantity, you probably won’t see a significant change after MUM is finally implemented.

What is even more exciting?

The way MUM breaks down barriers between languages ​​and even continents, expanding target markets and audiences is broader than many of us could have imagined.

This means that a blog post you wrote could reach someone on the other side of the world who doesn’t even speak the same language as you. Which, if you think about it in a very basic sense, is a pretty amazing concept.

Conclusion: is Google MUM the future of SEO?

While we can’t be sure what the future holds, we know that adding MUM to Google search changes everything.

As organic traffic becomes more and more entwined with the power of Artificial Intelligence, it will be more critical than ever to produce quality content that delivers the answers people are looking for.

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