Google User Experience Research-Will Be It’s New Web Positioning Factor. Google announced this week that on-page experience – in terms of speed, responsiveness, security, and other factors – will be the most recent ranking factor in search engines. Know everything about this topic!
By analyzing the set of Google ranking factors, it is possible to see how most of them correspond to the same reason: to improve the user experience.
In this way, the efforts made by the search engine in recent years have focused on preventing any element that causes inconvenience to the user.
Do you think there is something more annoying than a page that does not load fast? Well, apparently neither the Google team.
With that in mind, they invested in updates that prioritized mobile-optimized pages and fast site load, which was seen as a major turning point for the SEO market.
But it did not stop there, this week, it was officially announced that the experience on the page will be a new definitive factor for a good ranking in the SERPs.
Do you want to know how this new factor will work, how to promote a good experience on your website, and when will this update take effect? Then keep reading!
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How will the “experience on page” ranking factor work?
The “page experience” factor will be based on the union between Core Web Vitals, a set of metrics related to speed, interactivity, and visual stability, with other parameters already used by Google to indicate the capacity of a website to offer a good experience.
According to Google, ” Core Web Vital is a set of real-world user-focused metrics that quantify key aspects of that experience.” Google User Experience Research-Will Be It’s New Web Positioning Factor
Thus, the factor would be a combination of the following variables:
- load: represented by the LCP, Largest Contentful Paint or Greater Content Presentation, and which must be up to 2.5 seconds from the first load;
- interactivity: represented by the FID, First Input Delay or Input Latency, and which must correspond to a number less than 100 milliseconds;
- visual stability: represented by the CLS, Cumulative Layout Shit, or Cumulative Design Change, which must be less than 0.1.
As well as:
- Mobile-friendly: check if your pages are suitable for use on mobile devices;
- Browsing Security: the page must be free of any type of malicious or misleading content;
- HTTPS: The page should use this security protocol to indicate that the site is, in fact, secure;
- Intrusive absence of interstitials ( interstitials intrusive ) page should be easily accessible and can not contain pop-ups, advertisements, and others that hinder navigation and access to content.
Also, these signs of good user experience can be represented as follows: Google User Experience Research-Will Be It’s New Web Positioning Factor
According to the company, “By adding page experience to the list of the myriad factors that Google considers when ranking search results, our goal is to help people more easily access the information and pages they are looking for, in addition to helping website owners who promote a good experience for their users. ”
Furthermore, in search of a holistic and updated vision of what a good experience really is, it was stated: “because we continue to identify and measure aspects of the experience on the page, we plan to incorporate more signs (variables) annually to align the search engine to the expectations of users who are constantly evolving. “
This means that we can expect even more news in this regard and that efforts to understand your audience and how they behave on your website will be extremely important in the years to come.
When will this Google update take effect?
According to the pronouncement, and understanding the current complex scenario and the impacts of the new Covid-19 crisis, this update will not take effect until 2021.
Furthermore, the search engine is committed to informing, at least 6 months in advance, by when this factor will become a reality.
This is great news for everyone to plan and organize with ease, optimizing all the necessary elements on their websites.
What can you do from now on?
As we mentioned, this is the time to start thinking about possible action plans, identify what are the main problems related to your website experience, and adjust them as soon as possible.
Here are some tools that can be very useful in this task:
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Google User Experience Research-Will Be It’s New Web Positioning Factor. With the help of them, it will be possible to discover which are the most critical points and how it is possible to adjust them, mapping the causes and their main solutions. And if you want to learn more about the importance of user experience on your website, check out our article on page length and its impact on SEO!